Our Mission Statement
- to provide the best real estate experience in the communities we serve by delivering exceptional quality servic;
- harnessing the power of one-stop shopping;
- giving back to our communities;
- creating opportunities for success and excelling as individuals in our profession while never compromising our integrity our the integrity of the clients we serve;
- to be recognized as the best while having fun and achieving profits.
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Leadership
Local
Prudential First Realty has been providing homes services to Des Moines area residents for over 35 years, and our nearly 200 agents have a rock solid reputation in our communities of providing outstanding service, knowledge, experience and quality. Through our affiliations with MidAmerican HomeServices Mortgage, Iowa Title, Midland Escrow Services and other leading providers of home services, we are uniquely positioned to provide customers with a complete package of real estate services.
National
Prudential First Realty is a member company of HomeServices of America, Inc, the second largest home services provider in the United States. A wholly owned subsidiary of Berkshire Hathaway, Inc, HomeServices – and Prudential First Realty – is backed by the extraordinary vision of one of America’s most successful business executives, Warren Buffett.
Affiliation
At Prudential First Realty, you’ll enjoy the affiliation with one of America’s oldest and most respected companies. Prudential Financial has more than 130 years of brand equity and the Rock of Gibraltar logo is truly an American icon. Prudential First Realty is part of The Prudential Real Estate Affiliates, Inc. which boasts more than 68,000 sales associates and 2,100 sales offices across the United States.
Marketing
Internet marketing
The internet is an integral part of our business strategy. Prudential First Realty utilizes many avenues to market our properties on the internet. PrudentialProperties.com, which receives millions of visits each year, gives consumers access to the enhanced listing information they want while providing our team with the technology needed to generate leads and incubate prospects.
Prudential Real Estate also has an exclusive, multi-year marketing agreement with Yahoo!, one of the largest portals on the internet. Through this exclusive agreement, Yahoo! visitors are exposed exclusively to Prudential First Realty while searching Yahoo! Real Estate in the Des Moines metro area. We know and understand that our website, www.firstrealtyhomes.com, has become our most viewed and most critical form of advertising. In a time when nearly 80% of buyers and sellers are beginning their search for real estate properties and services on the internet, Prudential First Realty knows that it is vital to our success that our website is user-friendly and has an ease of navigation that allows consumers to view the maximum number of properties available.
But, we don’t stop there. Recognizing the importance of internet marketing, Prudential First Realty markets out homes on dozens of prominent real estate portals and web sites, including Realtor.com, Google real estate, and Craigslist.com.
Our local print advertising, signage and special promotions are focused on encouraging consumers to visit Firstrealtyhomes.com.
Local
Our full service, in-house marketing department develops and implements Company Strategic Marketing Plans focusing on the most effective combination of:
- print advertising with weekly inserts in the Des Moines Register
- distinctive "For Sale" yard signs with the full power of our brand’s marketing efforts
- customized mailing through our in house Mail Print program
- our exclusive Online Sellers Advantage is a program that facilitates regular, meaningful communication with our sellers about what is happening in the market place
- e-Cards provides our sales associates with hundreds of electronic post card templates with which to prospect both buyers and sellers
- professionally designed open house marketing programs
- customizable listing presentation templates
- hundreds of personal marketing materials and brochures
Our goal is to maximize the exposure of our homes with innovative internet applications, target marketing, direct mail, signage, newspapers, and home publications.
National
Our reputation is “Rock Solid”. We are recognized by the quality of our brand and the strength of our marketing. Prudential First Realty lives up to its reputation as an outstanding local company with strong national ties. We deliver remarkable service, quality, and exceptional value.
Prudential Real Estate spends millions of dollars annually creating over a billion media impressions with consumers across North America. Through national print and television advertising, we maximize the power of “The Rock”. With the brand advertising on major television networks and cable channels, we are able to generate top-of-mind brand awareness among hundreds of millions of potential clients.
Technology
Prudential First Realty provides all of the back office systems an agent will need to support all of your business information requirements. Moreover, our agents can access all of this information wherever and whenever they want. Our agents can:
- Write ads and manage property listings
- Search comparable properties or the entire MLS
- Access office rosters
- View and manage activities and contracts
- Access all on-line productivity and marketing tools
There is no need for our busy, on-the-go Sales Professionals to stop by the office at an inconvenient time to get information or documents.
At Prudential First Realty, we believe in supporting our agents as possible and helping them to be as productive as they can. With that in mind, we provide all of our Sales Professionals with free e-mail services, and even a free personal website.
We continually search for new and innovative ways to simplify and streamline the real estate process. It is our goal to improve our Sales Professionals’ productivity while enhancing our customers’ experience through the use of technology.
Training
Our Career Development System is a combination of skill-set development, business planning, coaching, mentoring, and accountability, with specific training provided at all different stages of the Sales Professional’s career. We support the professional development of all associates to ensure each individual is fully prepared to:
- Maintain a competitive edge
- Increase their value to consumers
- Reach personal and professional goals
Our efforts are supported by the strongest franchise system in the industry ~ The Prudential Real Estate Affiliates ~ with a technologically advanced learning platform providing the highest quality real estate education and training available.
We feel that learning is an essential ingredient to our Sales Professional’s success. It not only helps start a new career but provides a competitive edge over the competition. Prudential First Realty offers courses starting with Pre-licensing (required to take the state real estate license exam) to SR. MBA which sees our Sales Professionals through to the same playing field as our top producers. Our onsite trainers ensure quality of service from our Sales Professionals through a variety of continued educational programs that we offer.
Support
In house services
- Supportive, non-competitive management
- In-house legal services for our realtors
- Marketing department
- IT department
- Accounting department
- In house training department
- Administrative support staff
Relational Marketing
MidAmerican HomeServices Mortgage
Iowa Title
Midland Escrow Services
HSA Home Warranty
Marketing Campaigns
- Ad Campaigns, sponsorships and community involvement
- Weekly print inserts in the Des Moines Register
- Comprehensive internet marketing through firstrealtyhomes.com as well as additional real estate websites
- Prudential's exclusive marketing relationship with Yahoo.com
Agent Marketing Tools
- Affluent Marketing Programs through our Fine Homes International program
- Both electronic and regular mail customized Postcard Campaigns
- In-house marketing department with customized services
Relocation and Referral Support
- Primary Des Moines area company with Prudential Recoation services
- Robust Broker-to-broker Network within 1,200 Offices and 72,000 agents
- Dedicated Recolation staff
Technology resources at your fingertips
- Online Intranet that can be accessed from anywhere
- Comprehensive transaction management systems
- Regular in-house technology training
- 24/7 IT Help Desk
Dedicated Support Recognition
- Non-competitive, supportive management
- In-house training as well as internet based training programs
- Quarterly and annual awards, including our incentive travel program
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